Avram Noam Chomsky is an American linguist, philosopher, cognitive scientist, historian, social critic, and political activist. Sometimes called “the father of modern linguistics”, Chomsky is also a major figure in analytic philosophy and one of the founders of the field of cognitive science.
He has made many observations over the years and has compiled a list of 10 manipulation strategies used through the mass media and are very much in use in today’s modern western culture. Please dedicate yourself to a less than 5 minutes read that you won’t regret, expand your knowledge and become aware of the environment surrounding you.
1. The strategy of distraction
The first element of social control is the strategy of distraction, which is to divert public attention from the important problems and changes decided by the political and economic elites, removing the flooding or flooding of ongoing distractions and negligible information.The strategy of distraction is also essential to prevent the public from becoming interested in essential knowledge in science, economy, psychology, neurobiology and cybernetics. Keep the public’s attention derived from real social problems caught by issues of no real meaning.Keep viewers busy, busy, busy, without time to think, back to the farm like the other animals (quoted in the text ′′ Silent weapons for calm wars ′′).
2. Making problems and then offering solutions.
This method is also referred to as a ′′ problem response solution There is a problem, a ′′ situation ′′ that is intended to cause a certain public response to be the client of the measures to be adopted. For example: Leave or reinforce urban violence or organize bloody attacks to support the public who demands security and politics at the expense of freedom. Or also: creating an economic crisis to accept the repatriation of social rights and the abolition of public services as a necessary evil.
3. The strategy of step-by-step.
In order to accept an unacceptable measure, one must gradually apply it to drops that will apply consecutive years. This is how radically new (neoliberalism) socio-economic conditions were imposed in the decades of the 80 s and 90 s: minimum state, privatization, uncertainty, flexibility, mass unemployment, wages that no longer guaranteed decent incomes, so many changes that led to would lead to a revolution if they were implemented at once.
4. The strategy of deferring.
Another way to accept an unpopular decision is to portray it as ′′ painful and necessary ′′ by getting public acceptance for future use. It’s easier to accept a future sacrifice than an immediate sacrifice. Firstly, because the effort is not the immediate effort. Secondly, because the general public, the mass, always has a naive hope that ′′ everything will be better tomorrow ′′ and that the required sacrifice could be avoided. This gives the public more time to get used to the idea of change and accept it resigned when it comes time.
5. Turn to the public like the children.
Most of the direct advertisement to the big public uses speeches, subjects, characters and a particularly childlike intonation that often comes close to weakness as if the viewer was a few years old creature or a mental moron. The more you try to deceive the viewer, the more you tend to use a childish tone. Why is that? ′′ If someone addresses a person as if they were 12 years old or younger, because of the suggestionability, they will probably tend to have a response or reaction, even without critical sense like that of a person of 12 years old or younger ′′ (see ′′ Silent Weapons for Quiet Wars ′′).
6. Use emotional looks much more than reflections.
Use emotion is classical technique to short circuit over rational analysis and ultimately the critical sense of the individual. Also, using the emotional register allows you to open the door to the subconscious to implant or behave compulsion ideas, desires, fears and fears.
7. Keep the public in ignorance and mediocrity.
The public cannot understand the technologies and methods used for their control and slavery.’ ‘ The quality of education given to the lower social classes must be as poor and mediocre as possible so that the distance of ignorance planned between the lower classes and upper classes is impossible to close from the lower classes “.
8. Encouraging viewers to be content with mediocrity.
Encouraging viewers to believe it’s time to be stupid, vulgar and ignorant…
9. Strengthening self-guilt.
Making people believe that he alone is the culprit of his misfortune because he has insufficient intelligence, skills or efforts. Instead of resisting the economic system, the individual devalues himself and blames himself, which in turn produces a depressed state, the effect of which is the inhibition of his actions. And without action there is no revolution!
10. Know people better than they know themselves.
Over the past 50 years, the rapid progress of science has led to a growing gap between public knowledge and those possessed and used by the dominant elites. Thanks to biology, neurobiology and applied psychology, the ′′ system ′′ has gained an advanced knowledge of man in his physical and psychological form. The system has managed to get to know the ordinary individual better than he knows himself. This means that in most cases the system exercises greater control and greater power over individuals than what the individual exercises itself.